Which of these Apple Christmas Ad Post Headlines is the Most Hyperbolic?
As Charlie Brooker (creator of "Black Mirror" and former ace ad critic) recently wrote, "exaggeration is the official language of the internet."
Released last week, Apple's "The Song" (by TBWA) sent bloggers desperately searching deep into their souls (or asses) to pull out the most disingenuously exaggerated, clickbaitiest heds. The only review I've read that came close to getting it right was Hannah Jane Parkinson's for The Guardian. She's correct: that's a very personal recording of the grandmother's, and the selfish granddaughter makes a gift that's all about HER.
"Cool" website Complex "challenges" you not to click the link (stop clicking it, it's just a screengrab). "Make you cry" is so banal. They red-lined the overstatement meter.
Below, me, after watching the ad.
I would've bet a million bucks "FEELS" would show up in the BuzzFeed post. I believe they've trademarked the word. Which is a better form of mush: ball or puddle?