Thursday, September 08, 2005

Working With A Monkey

We were shooting a TV commercial for the uni-Ball XL, “the extra-long writing pen.” The concept: Instead of typing Shakespeare, the cute little guy starts writing “To be or not to…” on a piece of paper, but his cheapo Bic runs out of ink. After he screams and breaks the Bic, the off-screen voiceover professor hands him an XL, but the monkey has lost his Shakespearean train of thought, and goes back to scribbling in circles.
You can figure out the moral for yourself. But, the one thing to keep in mind if you ever want to use a monkey to help sell a product: They shit. A LOT. Yeah, no. MORE than that.


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