Monday, December 03, 2007


Wait, I'm a piss-poor, dead hack?
An email was sent out recently to "creative people" the world over from Absolut's digital agency in Sweden soliciting work for the next phase of their new, dubious Absolut World ad campaign. Here's the email text, including the nice misspelling of Warhol:
I'm Mikael Zetterberg working as a planner at the digital agency Great Works in Stockholm.
One of our clients is ABSOLUT VODKA, which have a heritage of working together with creative people like Andy Warhool etc. At the moment we are doing a project with ABSOLUT where we are letting creative people pitch ideas in order to be part of the new brand campaign called In An ABSOLUT World.
We are a big fan of what you're doing and think you would really fit in to this project and continue the work of collaborating with the creative scene. If this sounds interesting please click on the attached link and be a part of this pitch.
All the best,
Mikael Zetterberg
Great Works
Here's the link, where they also write that they want you to be an "Exclusive Absolut Visionary."
What's the matter TBWA\Chiat\Day? You creative visionaries out of ideas already?
(thanks to Cassie Murdoch for the tip!)
UPDATE: Patric Blixt from Absolut responds in the comments.


Anonymous Anonymous said...

That's awesome. It's Absolut Awesome. Vodka will make the most inspiring visions come true. I always knew it would. Or, the agency will just make the most lucrative ideas theirs and run.

If they are emailing professionals, should they not disclose how much of a "fee" they're willing to pay upfront? Hmm....

3:21 PM  
Anonymous Anonymous said...

Back in the day when I was still working in the industry, we called this kind of thing "work on spec."

The response today is still the same, though.

Fuck them.

5:22 PM  
Anonymous Anonymous said...

So would this be Creative Generated Creative, or user-generated creative, or... I am so web 2.oh so fucked up now.

10:02 PM  
Anonymous Anonymous said...

Thanks for a good blog copyranter! I understand what you mean about Warhool and the "work on spec". However that is not the intention. We have worked with visionaries for a long time and the intention has always been to celebrate creative people and their great ideas. This time we are bringing out the visions of an Absolut world on a larger scale. Ordinary people and famous people will share their visions and we will try to make as many of the best ideas come true as possible and even if we can't produce all we will publish all visions online. We could have chosen a few creatives but we wanted to work with all because we believe all have great visions on a post-it note somewhere and might want to share it... or not. If you change your mind copyranter you can always contact Great Works or upload it yourself on :)

4:03 PM  

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