Wednesday, December 19, 2007


(click ad for closer look)
Also, he's "activating his fucking destiny."
Here in NYC, Equinox Fitness's serious-as-death marketing is the antithesis of the goofy Crunch ads. But when you're laughably overcharging for "membership" to overcrowded smelly rooms, you gotta bring something, I guess. But look at this cutey pie! Is that his best 'hate' look? I can't believe he actually has any enemies. And he's certainly gonna have lots of friends at that new Chelsea location. One suggestion: an even smaller towel!
(link emailed by Dana, via MakeTheLogoBigger)
update: Here's Dana's much more socially-conscious take on the ad.


Anonymous Anonymous said...

Probably has the same 5 o'clock shadow on his gym sack.

1:35 PM  
Anonymous Anonymous said...

If I saw this on a phone kiosk in that neighborhood, I'd mistake it for a get-tested-for-HIV poster.

2:37 PM  
Blogger Middle Name: Stanley said...

If the target is ill-tempered, roid-raging men, then this ad is nearly perfect. For the photograph, they should have instead featured a roid-head three times the size of this guy, bleeding from the eyes and eating his hand towel.

4:35 PM  
Anonymous Anonymous said...

I think I'll just get older enemies in order to get this "Life" thing.

5:04 PM  
Anonymous Anonymous said...

I'm guessing his biggest enemy is heterosexuality.

10:31 PM  

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