Thursday, March 13, 2008

Dynamite. Plunger. Rubble.

More "edgy" minimalistic three-word advertising via Williamsburg's newest eyesore condo with the "edgy" logo. Hey thanks for so blithely organizing my real estate thought process, asshats. (scanned from the back of today's AM New York) related: The TriBeCa Summit's speech impediment advertising.


Blogger HeartsGlassTowers said...

What's so bad about it? It's simple. It's what you do when you buy your first place, as I imagine will be the case for all of the people who will inevitably snap up those units. (The water-facing ones, at least.)

10:59 AM  
Blogger copyranter said...

Fuck you, you clueless real estate hack. Don't ever comment on this pristinely perfect ad blog ever ever ever again.

11:02 AM  
Blogger HeartsGlassTowers said...


11:16 AM  
Blogger Unknown said...

It's adorable to see the snears of minimum wage elitist yipping bitterly at the productive members of society. Just think, when you look back from your deathbed you can think of all the lives you improved by making sure the fonts all matched. It warms the cockles of my heart...

11:19 AM  
Blogger copyranter said...






11:33 AM  
Blogger gr said...

The real problem here is that they left some steps off:

trash the joint

11:46 AM  
Blogger copyranter said...

nyc architect: whereas, you can look back and remember when you commented on my blog.

11:46 AM  
Blogger spencer said...

It's adorable to see the snears of minimum wage elitist yipping bitterly at the productive members of society.

What's a snear?

I'd expect better spelling skills from someone claiming to be one of our betters.

11:59 AM  
Blogger Unknown said...

'...should've gone with Verdana...damn, damn, damn...'

12:13 PM  
Anonymous Anonymous said...

Some variations:

Buy-Live-Move for a cemetary

Live-Buy-Move for a suburban development

Buy-Live-Move for a future foreclosure

12:22 PM  
Blogger HeartsGlassTowers said...

That wasn't very clever, anonymous. You're banned from this discussion.

And silly rabbits, foreclosures aren't for yuppies! That's for the current residents of East Williamsburg who got suckered into a low rate, short-term refi.

But perhaps they'll qualify for the affordable housing section?


1:01 PM  
Blogger DK said...

This ad sucks because it is pretentious and edgy-wannabee. It says nothing. They would've been better off with a huge logo.

1:18 PM  
Anonymous Anonymous said...

edulcorated version of this old Designers Republic poster:

1:59 PM  
Blogger Iagos said...

Gee I just need a place to live since my current hovel is being paved over. I wish someone is a concise, overly simplistic way would tell me how to get a new place.




2:33 PM  
Blogger HeartsGlassTowers said...

Sure beats all the poetic overblown drivel that you see in other ads. I think the problem here is that many of you don't really get or understand the meaning of the ad. I can shed some light on it if anyone needs help. It's very complicated.

3:09 PM  
Blogger Unknown said...

Iagos, here's the way:

Stop buying clothes at the 'young adult' section of the Salvation Army


Quit smoking pot and playing Wii all night


Learn a trade now that you're trustfund's dried up

3:27 PM  
Blogger HeartsGlassTowers said...


After further review of your post, "Dynamite. Plunger. Rubble." we feel we have no choice but to take away some of the points we were originally giving you for the cleverness of your title.

You see, the Edge's "edgy" minimalistic three-word advertisement works because it is a call-to-action, inspiring the reader to consider how easy it is to buy, move and live in the best new development coming to one of the greatest neighborhoods in the world.

You see, it is three *verbs* in use, whereas yours are three nouns -- falling flat in its attempt at parody and leaving most of your commenters surly and confused.

We take copy very seriously here at The Edge, and although we hate to rant about yours, we feel providing you this constructive criticism is ultimately a good thing in helping you write a better blog.

Glad we could be of help. Our sales office will be open shortly. We have a unit just for you.


3:36 PM  
Anonymous Anonymous said...

It's actually "your," not you're

4:28 PM  
Blogger Unknown said...

Thanks :) Tell me how many errors can you catch a day? Do you correct spelling on Craigslist as well? I guess that literature degree really worked out. Do you do your editing between shifts or does Starbucks let you have internet access during your breaks?

5:18 PM  
Anonymous Anonymous said...

I be a arkuteck but I cantz spell.
Must be tough to comment and still schlep stuff up from the mail room all day.

5:41 PM  
Anonymous Anonymous said...

Jeezuz. nyc architect and heartglasswhatever sound mighty, uh, clever. For tools.

The ad sucks because it's lazy, and not clever. Which could never be said of nyc a and heartg.

7:00 PM  
Blogger Loftninja said...


i love simplicity, but im with copyranter on this one. this ad puts my nerves on edge. lazy is not creative

9:17 PM  
Anonymous Anonymous said...

Dunno HeartsGlassTowers, hafta say I think copyranter was using dynamite as a verb, resulting in


(Look at the art director changing things up and going horizontal!)

11:03 PM  

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