Ad scanned from Speech Impediment Monthly.
The TriBeCa Summit on Greenwich Street, or Gree Stree, if you will. "The last great prewar lofts in Manhattan," says it at their website. So, Ma Yo Mo. Ma Yo Mo. Keep in mind, that several people of above average intelligence saw this ad and thought: Yep. That works (or maybe they thought, Ye Tha Wo.). At their next sales meeting, do you think the agents will start up with a Ma Yo Mo chant? MA YO MO!!! And, then start messing it up—Ya Yo Mo! Mo Ya Yo!
(actually scanned from today's New York Times real estate supplement)
previously in real estate:
1. Taglines are DUMB: NYC Real Estate Edition.
2. The Unparalleled Hyperbole of NYC Real Estate Advertising.
3. CLEARLY defining your target audience.