Tuesday, August 26, 2008

Amanda Lepore: cheeky Bluetooth headset endorser.

(click images for closer look)
The Heatherette model and David LaChapelle muse shows up in this week's New Yorker (with, one presumes, a fake plastic surgeon) to promote Jawbone Bluetooth headsets. Considering the company name, Lepore is an absolutely brilliant choice. And the intriguing double-page ad did spark me to visit their Website, so I guess it works—even though I wouldn't take one of these things if they gave it to me. Taking into account what a spread ad in the New Yorker costs, combined with Jawbone's certainly less than hefty ad budget, and the ad better drive a ton of traffic. related: I want to be a SheMale escort ad copywriter; Is the bare-ass model in the Tom Ford ads a SheMale? update: go to PollsBoutique for a poll on this ad's effectiveness.


Anonymous Anonymous said...

Wow. I can't not look. It's like a car crash. Where did they find that model? Another p0rn actress hits the big time?

This ad simply does not motivate me to visit their site, even though I actually need a new BT headset. I want one that works in a convertible, not a piece of techno-jewelry. In fact, that's a pretty good description of her, too.

10:27 AM  
Blogger EPM said...

My wife bought one of these because I kept getting on her case about driving while talking on the cell phone. I’ve always thought bluetooth headsets looked creepy, but this one blends in very well.

10:55 AM  
Blogger Johanna Beyenbach said...

I keep wondering how this thing keeps getting written about on all the cool hunting and design blogs, when every headset prior to this one was seen as a joke. My friend just told me it's the whole Yves thing, and I guess paired with the phone /car laws. Do you know who produced this?

11:43 AM  
Blogger aspy1013 said...

Who cares who produced this...i agree it's a joke. classic example of good technology gone bad. i think yves is just a designer, clearly he knows jack about brands.

This just reinforces that bt headsets are lame. now jawbone leads the pack.

Euro trash fashion wannabes

3:06 PM  
Anonymous Anonymous said...

What's the brand message here? "Not just for jerks anymore, bluetooth headsets are now for phonies, too!"

3:54 PM  
Anonymous Anonymous said...

Amanda Lepore can do anything she wants to me, please.

6:50 PM  
Anonymous Anonymous said...

I actually own a Jawbone, and it's superb with noise-reduction and clarity. It's the law to use one while driving here in California, but I try and not be a douche about it when not in my car.

6:00 AM  
Anonymous Anonymous said...

I like it, throwing a full on post-op tranny in there with the line: "People will talk" is great.

1:08 PM  
Blogger Bob J said...

I loathe Bluetooth technology...I always think they are talking to me. Opps. I feel like punching all Bluetooth users in the ear.

The model is downright creepy though. She (he) is simply Bo-Toxic.

4:17 PM  

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