Tuesday, August 19, 2008

Sean Avery dons a new sweater.

(click ad for closer look)
Here, hockey's biggest douchebag pensively models the classic V-neck as part of Gap's new Fall print campaign. Having also previously scored an internship with Vogue (where he spilled beef stroganoff on a coworker), Avery has parlayed his clothes horseyness into quite the nice little side career. Too bad he's no longer playing in the fashion capital of the world, though his Philippe Stark machine gun lamp will certainly be a big hit with the Texas cowgirlies. Word is, he's consulting with Alexander McQueen to help design an alternate third pink Dallas Stars sweater. (scanned from the New York Times Style magazine) previous Gap posts: more Gap celebrity pap; Sarah Silverman's leaked World AIDS Day song; Fall Into The Abyss; related: why the New York Times shouldn't bother covering the NHL. update: the NHL season is only 52 days away! For my three readers who are hockey fans, I will be restarting the Habs fan in NYC blog about a week before Montreal's opener. And I won't be quitting it half way through the season this timeā€”no matter how busy I get at work.


Blogger Hill Rat said...

Zut alors! I just realized that the copyranter is a hockey fan. Here I was thinking that you hated everything.

Let's go Caps!!!!

10:08 AM  
Anonymous Anonymous said...

Admit it, CopyRanter, you'd L-O-O-O-O-O-O-V-E Avery if he was on your team. Think of all the space Kovalev would have. Hey, why can't hockey players ever be featured in cool commercials? I saw one about some hoops guys on http://www.vitaminwater.com/teambuilding/behind.htm and I think it would have been awesome to have some hockey guys (the most "real" of all athletes) doing something similar. NHL gotta do a better job of marketing the sport. Looking forward to seeing the Wings v. Blackhawks at Wrigley this year.

2:31 PM  
Anonymous Anonymous said...

Gap's new Fall print campaign is fantastic.

3:41 AM  

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