Thursday, July 02, 2009

Budweiser co-opts Beatles song because they can afford to.

Or, InBev can, I guess. Super slick, super expensive spot via DDB London due to debut Saturday on Sky Sports One. The spot was shot from a train in Chicago. The song, "All Together Now" from Yellow Submarine, is being performed by UK band The Hours. It's a fun spot, which has absolutely nothing to do with Bud or beer or anything at all, really. It does make a nice short video for the song. Borrowed interest doesn't get more borrowed than this—though Bud did recently lamely lamprey their newest brew onto Obama's already crowded ass. (via).


Anonymous Foty said...

Kind of reminds me of Michel Gondry's Chemical Brothers video for "Star Guitar" where the beats go with the background.

2:58 PM  
Blogger Teenie said...

Why can't everybody just leave The Beatles alone??

8:50 PM  
Anonymous Bitchbag said...

@Foty Ditto, although the Bud version is no way as good.

4:56 AM  
Blogger Guernican said...

Nice-ish song. Nice-ish production. Every bit as soulless and bland as the rank piss it's advertising, though.

8:47 AM  
Anonymous Anonymous said...

I wish I could play a drum or dress up like a football player or be a giant inflatable panda, but i'm too drunk to get off this train!

7:45 PM  

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