Monday, November 09, 2009

When beer ads blew sunshine up your ass.

(click ad) Joseph Schlitz was a lying sack of shitz. This 1936 Schlitz ad joins its sunshiny sister ad in the Lies Well Disguised™ Hall of Fame. The copy is drunk with hyperbole: "That feeling of radiant health enjoyed on a breeze-swept deck—that sense of bracing invigoration and fresh vitality—are captured for you in each sparkling, foam-capped glass of Schlitz, the beer with Sunshine Vitamin D. (...) Beer is good for you—but extra good for you." If you've ever tasted Schlitz, well then you know that that steering fluid-like can is the most accurate thing in the ad (image via). Previous vintage Schlitz ad: 1950s—"don't worry darling, you didn't burn the beer!"


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