Tuesday, December 15, 2009

Your Tuesday afternoon lube ad.

(click ad, via) In addition to genital waxing ads, another of the regular copyranter beats is lubricant advertising. This one, by Prolam Y&R in Santiago, Chile, is for the FeelsĀ® brand of butt grease. Well: it's the subtlest lube ad I've ever seen; that's about the only good thing I can say about it.
Previous lube ads: Disgusting. Train wreck metaphor. Tight pussy joke. Wet fruity holes. And rabbit in a mason jar.


Blogger RFB said...

So subtle I don't even see it. Someone please 'splain this shit to me.

4:44 PM  
Anonymous Jalan said...

Even with all the empty seats, she doesn't want to sit because... well, being a lube ad, I hope you can take it from there.

This one actually made me chuckle.

5:52 PM  
Anonymous Madonna/Whore said...

I'm also baffled and very irritated by this ad.

Here's my take and my rewording of the old Spanish proverb of advice for brides to be:

En el metro una dama, una puta en la cama.
A lady down the subway and a freak in the bedroom.

Actual proverb:
En la sala una dama, una puta en la cama.
In the living room a lady, a whore in bed.

6:22 PM  
Anonymous Anonymous said...

subways are definitely not that wide.

10:16 PM  
Anonymous Anonymous said...

It may indicate that she can't sit due personal matters. It also indicates that she's being stared at from across an empty subway car by a guy who plans to be rough.

12:48 AM  
Anonymous Anonymous said...

So this lubricant makes sex the equivalent of throwing a hotdog down a hallway?

Sounds delightful...

7:24 AM  
Blogger Erin Bradley said...

I have no idea what this means.

Theory #1
Day-to-day life is depressing and not at all arousing. This is why you need lube. To feel sexy.

Theory #2
This lube makes vaginas feel wide and open.

Neither are easy gets.

Mark? Your take?

11:28 AM  
Blogger RFB said...

Jalan wins. Seems obvious. NOW.

11:50 AM  
Anonymous slip sliding said...

@ jalan

I'm assuming you're female and I don't quite understand your premise.

Isn't the product used mostly during those dry spells, just before and even during the horizontal mambo or vertical tango???

Surely no woman is lube-ready 24/7.

Here's advice from 'Cosmo:

Q: I want to try lube during sex, but I'm not sure how to use it. Help!

A: When it comes to maxing out your mattress sessions, wetter is usually better. Since your natural wetness can decrease at times due to a variety of things (for instance, stress, medication and birth-control pills), adding lube helps ease penetration so sex is pleasurable and not painful.


1:24 PM  
Blogger Laura Dickinson-Turner said...

It means even with all those empty seats, she can't sit down. Because her pooper hurts. Hurts from having unlubed action. If only she'd had some of that lube handy at the time...

(Just in case anyone was still in the dark.) ((This would also work for hemorrhoid cream, though that would be more obvious.))

3:00 PM  
Blogger Erin Bradley said...

Why would she feel about sitting down and getting a seat dirty? It can't get any dirtier. It's the SUBWAY. Plus, there's no one to see her get the seat messy, so why would she care anyway?

I think it's more something like, "Life is depressing. Your commute is depressing. Your job is depressing. This helps you if you're not horny enough at the end of your misterable, shitty day."

3:13 PM  
Anonymous franCo. said...

@ Laura
...she can't sit down. Because her pooper hurts.


Now if only Tony, Rodrigo, Gonzalo, Francisco or Fernando at Prolam Y&R, Santiago, Chile will write in to confirm.

This is extra copy not shown in the ad BUT is part of overall campaign:
Make sure pleasure doesn't turn into pain during and after sex with Feels.

Emphasis on 'AFTER'.

7:57 PM  
Anonymous ThreeOliveMartini said...


No one said anything about getting a seat dirty. The premise is that she's been having masses of un-lubed anal sex, and now her ass is too sore for her to sit down.

11:04 PM  
Anonymous Anonymous said...

the shot is from the POV of a penis...
it's looking at a woman...
and the line says 'use it'...

This is messed up!!

6:25 AM  
Anonymous Anonymous said...

fucking chicks in the ass is hot!

12:35 PM  
Anonymous Anonymous said...

Oooo now i getit
it does help to read the comments!
now i'm starting to feel sorry for the girl but hang-on aren't i jumping to conclusions here,arr fuck that will do Oooo

12:25 PM  

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