Tuesday, October 12, 2010

Lingerie bike seat-vertising.

(click image, via) Ad Creep Update—under your ass! Via Amsterdam, where the bike seat actually is a ubiquitous, if invasive, medium choice. These branded thong bike seat covers were handed out to Amsterdammers to help hawk an October sale at the local outlet of lingerie chain Hunkemöller. Original media idea? No! Previously, in Sweden, bike seats were used to promote...vaginal soap.


Anonymous Anonymous said...

Urg. As a cyclist, I look at a saddle like that and think, "Chaffing!" Do they really want their underwear associated with a too-wide saddle and ass chaffing?

9:37 PM  

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