Thursday, June 23, 2011

One of the sleaziest car ads ever just won a Cannes Lion.

(click ad, via) A Press Silver Lion. It's promoting pedophilia? Or at the least, statutory rape? It's certainly a skeevy ad, Kia. What do you expect when virtually 100% of the judges are undersexed unattractive men? And I'm assuming it's a produced ad, since Cannes' #1 concern has always been integrity, not profitability. The ad doesn't even visualize the benefit very well. Ha, look at the apple (pussy) juice sluicing out of teacher's mouth. Ad agency: Moma, São Paulo, Brazil. Go jerk off, Brazil.
update: Kia America's response in the comments.
Previous sleazy car ads:
Used Woman = Used Car.
Pre-owned girl sells pre-owned BMWs.


Anonymous Anonymous said...


8:15 AM  
Anonymous English 101 said...

"... juice sluicing out of teacher's mouth"

the teacher's mouth.

Gotcha again!

8:15 AM  
Anonymous Anonymous said...

You probably don't see the essence of this ad.

Yes, it is arguable. And yes, it brings up emotions.
But isn't that what advertising is all about?

There is no pedophile story in it. It is the comparison between good and evil.

This ad is worth a lion for every penny!

8:22 AM  
Anonymous Anonymous said...

I'm an open-minded chap but that's just plain creepy.

8:25 AM  
Anonymous Anonymous said...

Let's congratulate the ALL male team, involved with this campaign, on their win. Mr. Rodolfo Sampaio, Mr. Marco Martins, and Mr. Adriano Matos. Start touching yourselves, guys.

8:33 AM  
Blogger copyranter said...

E101: uh, I meant to leave out the "the."

8:45 AM  
Anonymous English 101 said...

You can't leave out the "the". It's referring to the teacher in this particular example, not to teachers in general. At least be consistent: "Look at apple juice sluicing out of teacher's mouth".

8:52 AM  
Blogger copyranter said...

This is advertising, E101. You often write like people talk. So it stands.

9:10 AM  
Blogger brian pucket said...

That ad is awesome. Huzzah!

10:48 AM  
Anonymous Anonymous said...

Ew. Disgusting. Oh, it's about the car's air conditioning? No, not seeing it, it's still disgusting.

10:53 AM  
Anonymous Anonymous said...

Sexy, yet disturbing, like any good work of art should be. I think it's sexsturbing.

11:28 AM  
Anonymous Anonymous said...

A) likely fake. What major brand would approve this, if not a local dealer?

B) From Brazil. See above.

C) Kia's social PR marketing team, like many, needs to get with it and take care of shit before it gets spread more. Clients are woefully behind, obviously, as are agencies.


D) Whoever thinks this ad works because it 'bring up emotions' and 'that's what advertising is about' is oversimplifying what we do, missing the point, and should just fire themselves for the sake of the industry.

12:14 PM  
Anonymous dude said...

sure people are going to talk about that ad, but any way one looks at it, it's fucking creepy.

12:33 PM  
Anonymous Mary Kay Le Tourneau Fualauuuu said...


12:34 PM  
Blogger copyranter said...

Ha, your sign-in name.

12:38 PM  
Anonymous Gotcha said...

E101: I'm a persnickety copyeditor, too, but busting up in people's blogs as though they asked you to monitor their every article (general and specific) is soooooo obnoxious! I hope at least you've got a chart at home positively littered with gold stars for every passive-aggressive "gotcha!" you type. It must be a very large chart and you must feel VERY proud of yourself when you stand before it.

12:42 PM  
Anonymous Gotcha has no fucking sense of humor said...


You are something else too. A fucking ASSHOLE. Copyranter knows well (I hope he does) that I am just joking. It's all well meant.

Eng 101

1:02 PM  
Anonymous Anonymous said...

Thanks Kia for teaching kids its ok to fuck their teacher! And all u fucking idiots who think its awesome. Really?! Sick fucks!

6:50 PM  
Anonymous peachfuzz said...

Every new KIA purchase comes with a copy of Lolita and Goodnight Moon.

9:40 PM  
Blogger nenhum said...

The most bizarre thing is that I live in Brazil and NEVER saw this ad in print. I imagine that the agency produced it just to win a prize in Cannes(Yes, ad people here does this kind of thing all the time).

9:57 PM  
Anonymous Anonymous said...

Old copywriters just need to get out of the business if they cant take a good schoolgirl sex reference. Seems like you are doing mental gymnastics over something that wasn't meant from you. Brazilians are some of the most talented people in our business and your critique of them smacks of bitter jealousy. If I could sell this ad I would be too busy being awesome to come on your crappy blog to comment, but alas, I am here. Good luck being a chodebag in whats supposed to be a fun industry.

11:16 PM  
Anonymous Anonymous said...

Thats great! I love it!

11:46 PM  
Blogger Vance Maverick said...

"Teacher" for "the teacher" is perfectly reasonable -- it imagines that the girl would address him as "teacher". (Rather than "Mr. Larkin" -- perhaps a wink at Philip Larkin, poet and aficionado of girlschool pornography.)

12:52 AM  
Anonymous Anonymous said...


3:20 PM  
Anonymous Anonymous said...


Looks like you're a terrible copywriter who doesn't understand advertising. Shocking.

5:01 PM  
Blogger Jessy Scott said...

ummmmm this really was about a car's air conditioning? i didn't get that....i must be super dumb then :/

12:46 AM  
Blogger . said...

Some yers ago Toyota had an ad where a schoolboy waited for father in thunderstorm. He was in frightened a phone box and a pedophile came with a Toyota. And people bought more Toyotas.

7:59 AM  
Anonymous Anonymous said...

This is from Kia (although I'm not):

Kia Motors America Statement Regarding
Inappropriate Advertising Material From Brazil

IRVINE, Calif., June 24, 2011 - Kia Motors America (KMA) has become aware of an offensive piece of advertising material that was created by an ad agency in Brazil that KMA has no business relationship with and has never worked with. This ad was not created in the U.S. by Kia Motors America or any of its marketing partners and does not reflect the opinions or values of KMA or Kia Motors Corporation. The ad is undoubtedly inappropriate, and on behalf of Kia Motors we apologize to those who have been offended by it. We can guarantee this advertisement has never and will never be used in any form in the United States, and our global headquarters in Seoul, South Korea is addressing the issue with the independent Brazilian distributor.

3:05 PM  
Anonymous Anonymous said...

This is absolutely disgusting advertising. Absolutely NOT humorous, not good advertising at all. KIA is out-- for me, for my children, for my family. I will NEVER own a KIA-- solely because of this ad.

2:45 PM  
Anonymous Notquiteanon said...

Truly repulsive and just bad advertising. What's the benefit? I'm yet to establish what the relationship is between Kia and Moma though. I was under the impression that to be eligable, the ad must have been commissioned and run in paid media. Am I wrong? What on earth is going on here?

8:36 PM  
Anonymous Valter Lucio said...

Well, I guess they achieved their goal: call attention and make people discuss about it.

In fact, that's what an ad is made for.

8:12 AM  
Anonymous Anonymous said...

"Go jerk off, Brazil."?!?! Since when is an entire nation, inhabited by many decent people, to blame for the disgusting taste of a handful of people who work in advertising? YOUR prejudice is almost as disgusting and such way of thinking also incites terrible actions.

9:25 AM  
Anonymous Anonymous said...

And to conclude my previous comment: "Go jerk off, people in advertising"

9:27 AM  
Anonymous Anonymous said...


although a 1 year ban seems a bit light.

1:00 AM  
Anonymous Anonymous said...


8:18 AM  
Anonymous Anonymous said...

If KIA denies any business relations with this ad agency why is their name still on the agency's website?
weird stuff

10:40 AM  
Anonymous Anonymous said...

well done you lot. peodophilia is awful. have a gold star for spotting the freakin obvious. but may i remind you that the ad also promotes a product that willfully destroys a livable planet.

didnt spot that minor issue, did ya

3:12 AM  
Anonymous Anonymous said...


7:11 PM  

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