Wednesday, July 06, 2011

copyranter likes something.

(click images) Leaving aside my opinion about zoos, I think this Colorforms-like outdoor summer advertising campaign by Amsterdam zoo Artis is lots of fun. Locals were invited to remove these animal stickers—promoting a "baby boom" of newborn animals at the zoo—and spread the word around the city. Free media re-placement! Ad agency: Dawn. Video below. (via) Previous noteworthy zoo ads:
Perth Zoo's artistic elephants.
• Copenhagen Zoo—snake on a bus!
• Calgary Zoo's Photoshopped Neanderthal kids.


Anonymous Anonymous said...

nice one, copyr.!


9:43 AM  
Anonymous Vinnie said...

I don't think this would work. How does the agency know that once removed, those stickers would be reused as intended? Someone may just remove them and then destroy them/throw them away. Looks all very cute and seems all very fun, but still. Also, in the end there would be people who may not find this amusing. Say, a store owner finds a baby elephant sticker on their store window. What are they gonna do next? Leave it on OR remove it? Remove it. Bottom line: creative, but not practical. I have to say though that some of the best zoo campaigns I've seen have come out of Holland.

9:48 AM  
Blogger copyranter said...

Well I'm certainly a big honking pessimist, but I think you're being a tad too pessimistic.

9:54 AM  
Anonymous Vinnie said...

We can agree to disagree, Mark. Don't go slapping a Baringo giraffe on my car though! ;-)

10:07 AM  
Anonymous Fashionista said...

Hey, Ranter!

Here's something from Iris Van Herpen Haute Couture Fall/Winter 2011-2012 Collection (since you like fashion).

Like it? See more at

Maybe you will get inspired to create your next best ad.

1:09 PM  
Anonymous Anonymous said...

i wonder which stickers are being used most?


2:30 PM  
Blogger LindaNL said...

Although i haven't seen the advertisements in Amsterdam. The whole stickers are messy thing wont hold. The "stickers" look more like those plastics that some kids have on their carwindows to play with.

9:28 AM  
Anonymous Ryan said...

They don't look like stickers, but plastic decals. No harm, no foul there. Don't like it, peel it off, no residue left behind.

I do wonder if they're biodegradable though, which would seem prudent since the advertisement is for a zoo.

But that runs into the problem of the ad being open air, and open to the weather. Would they melt / turn to slush after a week?

Still, you don't want them kicking around in the gutter as litter years later.

1:22 PM  

Post a Comment

<< Home