(click ad, via) NO, you don't understand, this is a historic advertising moment, people! OK, it's just a dot (or a "period," if you will) that's representative of menstrual blood, BUT STILL. After years of TV spot after TV spot using that ubiquitous blue liquid, Look! Red! In French ads, Tampax has already acknowledged the monthly presence of blood. As has o.b. in Switzerland with this creepy vampire ad. Meanwhile in America, it's dumb ad after dumb ad.
Ad agency: Leo Burnett, Chicago.
Previous notable tampon ads:
• Sexist, via Italy.
• The Kotex Beaver, via Australia.