Friday, November 25, 2011

Fun Ad Flashback: Hot Wheels 2006.

(click ads, via)
They're not the best Hot Wheels ads I've ever seen (that would be this big awesome ambient installation via Colombia), but they are fun, and I hadn't seen them before. They're the rare engaging print ads that smartly create motion in your mind. Plus, I have a soft spot for Hot Wheels—my favorite childhood toy. Ad agency: Ogilvy, Toronto.


Anonymous Bobby said...

Were these supposed to make adult males nostalgic and then buy Hotwheels for their kids?

Because 5-10 year olds would never get the subtlety, or notice the branding.

Made for award shows, not real people.

8:48 AM  
Blogger copyranter said...

Yes, made for awards. But I worked on a toy account, and we targeted adults with one of our campaigns. It's a very common strategy.

10:58 AM  
Anonymous Anonymous said...

I would love to see what you did for that toy account. Hopefully, not a rip off.

12:57 PM  

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