Fun Ad Flashback: Hot Wheels 2006.
![](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgyrR_XNCXNJpEf9bSDO8ul58iJ_jGp45MebJmtr7V_zS-QksPhqjMMSFpWuOo-_62YbGaep8pw4skYrUGrY3xhxMI5ok06ARuZV5vFlCLEFe9QDd86TI0M5TIZWQcy1_Nlpbzduw/s200/HotWheelsOgTor2.jpg)
![](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj13rdxQCLd2i1wy1ZJCehUB06zzZgsgZdjqAf1L_ZJbOeRrLZqkhboRh4MRjIspCiGmkgIF8S817uJ26_H0RpilUjPlsMeJ-3JcC0fqwBDiZFlCVtVGfM5xyKugv-L9vzNJrLJLg/s200/HotWheelsOgTor.jpg)
(click ads, via)
They're not the best Hot Wheels ads I've ever seen (that would be this big awesome ambient installation via Colombia), but they are fun, and I hadn't seen them before. They're the rare engaging print ads that smartly create motion in your mind. Plus, I have a soft spot for Hot Wheels—my favorite childhood toy. Ad agency: Ogilvy, Toronto.
3 Comments:
Were these supposed to make adult males nostalgic and then buy Hotwheels for their kids?
Because 5-10 year olds would never get the subtlety, or notice the branding.
Made for award shows, not real people.
Yes, made for awards. But I worked on a toy account, and we targeted adults with one of our campaigns. It's a very common strategy.
I would love to see what you did for that toy account. Hopefully, not a rip off.
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