Wednesday, February 15, 2012

MI6 places covert non-ad in major UK papers.

(click non-ad, via)
Pretty cheeky ruse to reel in potential birdwatchers. The UK's SIS placed this innocuous, logo-less essay, full-page, in papers such as the Sunday Times and The Week. The idea is wonderful, though the copy is a bit stale. (To be expected whenever a government organization is involved in creative work. The ending is excellent, though.) It's certainly well above the CIA's recent, staid ads (examples here and here). Ad Agency: M&C Saatchi.


Anonymous RobbieR said...

Still love a good long copy ad.

Too many 'you see's and 'after all's in there for me. And the four single line paras at the start is ugly.

But I read it, and I enjoyed reading it.

7:50 AM  
Blogger YMedad said...

did I miss the contact details? they there?

5:45 PM  
Blogger copyranter said...

You have been disqualified. Thanks for applying.

5:50 PM  

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