"Pass The Darts Donnie Deutsch."
In yesterday's Times, Stuart Elliott, the Dull Geezer columnist of the ad world, regurgitates a survey that "shows problems remain in Agency-Advertiser relationships." Really? As usual, Elliott offers nothing that could ever be mistaken for an insight.
So, here's why "problems remain":
a) Agencies DON'T HAVE A CLUE ahead of time whether the TV spots/ads they create are going to sell product. NOT ONE SCANT FUCKING CLUE. Some smooth-talking Account Guy tells you different, throw him out of your office. Through the window.
b) Agencies would like to be paid handsomely for their own special unique brands of proprietary CLUELESSNESS.
c) Advertisers naturally would like guarantees that the money they are pouring down the dra...umm spending will see at least a modest return.
d) Agencies respond to c) by...sending Advertisers boxes of expensive chocolates.