Monday, November 21, 2005

Starbucks seriously needs to go to Billboarding School.

Here are the four statements that I can figure out that sweaters make:
1. I am wearing a sweater.
2. I, likely, like sweaters.
3. It is cold.
4. I am cold.

14 Comments:

Blogger The Assimilated Negro said...

wow. I almost feel this starbucks campaign can't be real.

you don't even want to get into the kind of statement these particular sweaters make.

you could maybe wear that sweater home with the family. but definitely not going out. to starbucks or anywhere else.

this may be the most ridiculous ad I've seen on here yet.

10:57 AM  
Anonymous Erin said...

I think 'Bucks is referring to the awful nausea-inducing Christmas sweaters middle-aged women feel compelled to drag out of their closets every November. Maybe you're not from the Midwest, but trust me - they do make a statement. "I want to ensure my husband never feels any sexual urges towards me ever again" is one.

12:37 PM  
Blogger The Assimilated Negro said...

more sweater statements

1:31 PM  
Anonymous girlgraceless said...

Okay. Perhaps I can accept the idea that sweaters "make statements", but what does that have to do with Starbucks? And, also, do they make statements, but only once a year?

1:54 PM  
Blogger Angelina said...

erin--good call. Now, how does that relate to the egg nog latte??...oh wait, you needn't bother...the joke just wrote itself.

2:47 PM  
Anonymous Anonymous said...

Starbucks
Makes Stupid
BillboardS

Luckily

[it ONLY HAPPENS ONCE A YEAR]

2:56 PM  
Blogger LisaBinDaCity said...

I see we are both having warm and fuzzy thoughts about Starbucks today...

4:34 PM  
Blogger christy said...

Why on god's green earth is happens in italics. Maybe they were inspired by the random capitalization of Winnie the Pooh stories and wanted to put their own twist on it. Who knows.

4:45 PM  
Blogger Mike Bawden said...

I've spent the last fifteen minutes staring at this billboard, trying to find some inner meaning that will make it all make sense. All I have to show for my efforts is a headache and a perverse dislike for eggnog lattes and reindeer sweaters.

11:17 PM  
Blogger christy said...

No dislike for reindeer sweaters is perverse. It's perfectly natural.

10:31 AM  
Blogger Pip Harper said...

Starbucks stole the idea, too, sadly. Walk up 5th Ave between 14th and 20th during the fall of each year and you'll see City Bakery advertising "Sweater Weather" season with an argyle print and ads begging you to have hot chocolate. The sad thing is it works: City Bakery, featured on SITC, attracts the type of middle aged women in NY that think that's "kitschy," when in fact it's vulgar. Basically, I think Starbucks is hitting their proper audience, which is why it's better not to go to there and wait in line behind women in fashionable Sacajawea boots.

8:26 AM  
Blogger rina said...

Starbucks is just overrated. It's a shame they had to bring sweaters into this.

11:57 PM  
Anonymous baz said...

Sadly, 2005 has been the year of 'sadly'. Sad bloggers said 'sadly' more often this year than in any known previous period, period.

Starbuck$ makes a particularly dismal sort of basic coffee - highly acid, more bitter than strictly necessary - and then serves it in plastic. You buy the coffee, you deserve the billboards.

Haveaniceday.

1:07 AM  
Blogger insouciant said...

These billboards are meant to promote Starbucks' red coffee cups, which only appear "once a year," during the holiday season. I'm not sure why the consumer should care what color the cup is, but that's what Starbucks is trying to promote. And they're not promoting the wearing of ugly sweaters, just making the comparison that during December, things happen that are out of the norm.

12:19 PM  

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