The Beav's plans featured much much more wood.
I admit it. The William Beaver House beaver is a hot piece of twat. However, André baby, This concept needs to be, as we say in my pretentious biz, "pushed" a lot more. Sticking him in a famous Empire State Building site photo is ooh soo predictable. And the copy—"supercharged?" What tha fuck does that mean, dude? In-House? Ad agency? Your own ideas? Whatever man, me and my crack art director Keri will give you a spec campaign using your mascot that'll blow wind up Uma's skirt. Call me, hot stuff.
(scanned from the February Bloomberg Markets magazine.)
previously in William Beaver House ads:
1. André Balazs has a new black beaver.
2. Dean Balazs will NOT tolerate wild parties at Beaver House.