How copyranter makes the sausage.
Ever wonder how a veteran, award-winning (CLIOs, One Show, ANDYs, etc.) big shot New York City copywriter consistently comes up with stellar idea after stellar idea, product after product? Well, here it is: your exclusive, unauthorized tour of the ad sausage factory (link). WARNING: it isn't pretty. (note: this is for my newer readers who haven't yet read this Lies Well Disguised column from last May.
posted by copyranter @ 3:00 PM
3 Comments:
loved the article; great stuff. as a copywriter myself, there's really only one small addition i can think of. terrible, horrible puns. they're impossible to escape, and surely the lowest common denominator of that c word we douchebags bandy about.
in fact, i saw one in the subway today that nearly made me vomit: epsonality.
I can assure you that is far too clean for a real food processing facility, unless an audit looms. Yay American processed foods, pure tasteles indestructability.
Also, love you ranter.
Six figures? Maybe to keep my Learjet gassed up for weekend excursions to Martha's Vineyard and Somalia.
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