Wednesday, January 09, 2008

New York City is chock-full of free moving billboards.

(click image for closer look)
In NYC, delivery trucks—and everything else outdoors—quickly develop a disgusting, uniform layer of soot/scum/scuz on them. It's evidence of the atmospheric cocktail we breathe every day! And it happens to make a perfect guerrilla medium for free temporary messages. Mostly you see stupid obscenities on the truck panels/doors. But entrepreneurs with URLs and old gloves/chalk are starting to take advantage of what would otherwise be an expensive media buy. Like the guys at playstickball.com—mookish dudes who unfortunately take their stickball a mite too seriously. Too seriously for mighty mayor Mike Bloomberg, that's for sure. (thanks to Aurora Diaz for the iPhone snap, near Union Square)

3 Comments:

Anonymous Anonymous said...

"a might too seriously" =? "a mite too seriously"

10:41 AM  
Blogger copyranter said...

thanks anon proofreader.

10:48 AM  
Blogger Kim, PbD said...

I lived in NYC for 13 years, and EVERYTHING in our apt had this weird greasy film on it. I moved half a year ago, to CT, and I still occasionally come across something I have to clean that gunk off of.

Nice blog, BTW.

9:23 PM  

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