The importance of hiring a good food photographer, example #986,057,773.
(click image for closer look. sorry for the blurriness, my camera sucks, as do I as a photographer.)
Photographing meat/flesh is an art. Done cheaply, and you get cold cuts that look like cadaver tissue, sausage links that look like worms, and Ashley Judd's face looking like this.
Last night, as the archeress and I dined on slices of good cheap pizza on the Upper West Side, my appetite was nearly eliminated by this in-shop Gyros poster purporting to show a "savory blend of beef and lamb" topped by "zesty cucumber sauce." I think you'll agree that "an unsavory blend of dog and cat shit topped by fresh pigeon droppings" would more accurately describe the photograph. related: video of supermodels playing with various fatty meats.