Wednesday, April 30, 2008

copyranter on ANIMAL NEW YORK: MTA's strange, surrealistic subway ad.

Riding the New York subway is life-affirming. Did I write life-affirming? I meant life-defeating. Much like the MTA's laughable attempts at connecting with riders through advertising. Feel the fake empathy of this artsy medical advisement poster (link).


Anonymous Anonymous said...

I don't get it. If you're reading it, you're already ON the train. And are hey talking about people with colds (as per the visuals) or with greater health problems (as per the "we'll stay with you" bit in the copy). What--they'll stay with me till my sniffles are over?

I don't get if this is supposed to be about not riding the rain if you're contagious, or finding help at the station if you're suddenly, seriously ill. Confusing.

On a related note, I saw a working woman lying on the floor of the Metro her the other day, with a Metro employee standing boredly over her, trying to look like she really didn't want to be there. So much for empathy!

1:32 PM  

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