ICONS≠IDEAS.
(click ad for closer look)Sure for a single ad, you make a memorable impression. But what's remembered? The brand? Or the icon? And what's the next ad in the campaign? While this Marilyn impersonator may have legs, the idea doesn't. And by using such an unoriginal visual, Leo Burnett Venezuela, you run the great risk of producing a wholly unoriginal ad. Also: what the hell's up with that Marilyn model? Is that the best MM drag queen (I'm assuming, look at the face/feet.) you could find? Sad.
posted by copyranter @ 9:30 AM
6 Comments:
It's good to see Jimmy Fallon getting some work, even if it is just print.
It's as if Ronald McDonald was a female (but just barely) and instead of putting on the clown makeup and a jumpsuit, decided to go for MM with a belly full of chocolate shakes and ketchup packets instead.
It made me laugh, but you're right -- there was no memorable branding. Dunno why you're convinced the model is a TV, I'd hit that like a city bus hits a stumbling drunk.
Apparently you're unaware of the tranny-flatulence problem. Very big in South America.
It's true. Marilyn Monroe used to fart a lot. So does the rest of the female population. It's natural.
Definitely Ronald McDonald in drag
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