(click ad for closer look)
Sure for a single ad, you make a memorable impression. But what's remembered? The brand? Or the icon? And what's the next ad in the campaign? While this Marilyn impersonator may have legs, the idea doesn't. And by using such an unoriginal visual, Leo Burnett Venezuela, you run the great risk of producing a wholly unoriginal ad. Also: what the hell's up with that Marilyn model? Is that the best MM drag queen (I'm assuming, look at the face/feet.) you could find? Sad.