Thursday, April 24, 2008

SEX USED TO SELL UNSEXIEST THING ON PLANET.

(click ad for closer look)
It's SOUP, for crying out loud. I don't give a fuck how "exotic" your new flavors are, Heinz. And! Who holds a key party with only three couples (well actually looking at the number of keys in the key bowl, it's three fully bisexual couples)? And who serves soup at a fucking key party? I know I know, I'm being too literal and it's "creative exaggeration man, lighten up." No. Sorry. There's got to be at least a scintilla of truth in your wacky creative ad. And there's NONE here. Nada. IT'S FUCKING CANNED SOUP—image-wise, the meal of the lonely, pathetic, depressed, poor, ugly single person. And your cute little wrong sex ad can't magically alter that perception. (ad by DDB Melbourne, via)

7 Comments:

Anonymous Catcher In The Rye said...

Do they still screen print ads on tv there?

4:48 PM  
Blogger spencer said...

Is that woman on the right reaching for what I think she's reaching for?

10:25 PM  
Blogger Moda di Magno said...

Gulp. Showing this to my Aussie ECD tomorrow and demanding an explanation.

1:19 AM  
Anonymous Anonymous said...

fuck soup

9:52 AM  
Anonymous racer said...

Is it just me or is it just _wrong_ to use a cream soup in this ad? At least they didn't use tomato soup. Or beef stew.

10:38 AM  
Anonymous peachfuzz said...

Clearly, they had cocktail weiner envy.

2:21 PM  
Blogger Susie Bones said...

that's just ridiculous. it's hard to believe, but this just showed that sex doesn't sell EVERYTHING.

12:37 AM  

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