SEX USED TO SELL UNSEXIEST THING ON PLANET.

(click ad for closer look)
It's SOUP, for crying out loud. I don't give a fuck how "exotic" your new flavors are, Heinz. And! Who holds a key party with only three couples (well actually looking at the number of keys in the key bowl, it's three fully bisexual couples)? And who serves soup at a fucking key party? I know I know, I'm being too literal and it's "creative exaggeration man, lighten up." No. Sorry. There's got to be at least a scintilla of truth in your wacky creative ad. And there's NONE here. Nada. IT'S FUCKING CANNED SOUP—image-wise, the meal of the lonely, pathetic, depressed, poor, ugly single person. And your cute little wrong sex ad can't magically alter that perception. (ad by DDB Melbourne, via)