(click ads for closer look)
NECKMOUTH WAS HERE. (that's a NeckFace reference, for you country folk.) Although the show-stopping visuals and clean layouts in these Swiss ads for Novartis soar throat remedy Mebucaine are a refreshing departure from the usual pharmaceutical advertising hooey, the displaced screaming mouth trick isn't original. previously in freaky art direction: Farm animal necrophilia sells meat seasoning; Dills digestive ads are pretty, disgusting; Sears pays for ad guys weed.