copyranter on ANIMAL NEW YORK: Sprint's Weak Signal.

And so it begins: my transformation into a New York Animal. What animal am I becoming? How 'bout a Rat? An Ad Rat—chewing on your terrible-tasting marketing ideas and spewing out some bilious words. First up: an absolutely atrocious downtown Sprint double billboard that represents NYC outdoor advertising gone haywire. Here's the link. See you tomorrow, and every weekday from now on.