Scrabble ads more fun than f*cking Scrabble.
(click ads for closer look)
They're via Hungary. Yes, I passionately hate Scrabble (it's included in my list, left). Two reasons: 1) I was born with a mind that's terrible at word puzzles/rearranging letters; 2) it's fucking boring. But these ads made me smile, and are close to what I consider ideal print ads—unusual visuals/zero copy, like this Snickers Halloween ad, this American Psycho billboard, this hemp store poster, and this pole-dancing studio ad.