Get it? Jones Trading is the ARROW.

(click ad) Invest in lemon futures? "Liquidity experts since 1975," Jones Trading—with this confidence-inspiring ad scanned from the June Bloomberg Markets —seems to be saying...when life gives you a decimated portfolio, make broke-ade. Or something. Ad by CEO's grandson.
previous bad metaphor investment ads: MIG's Photoshopped five bulls ad and Photoshopped five bears ads. State Street sez watch for charging Rhinos and collapsing bridges. And, Morgan Stanley asks if you know the difference between a balloon and a goat.