(click ad) One-hundred and four years ago, delightful, healthful Coca-Cola relieved fatigue and was indispensable for all men, including wheelmen, and was the favorite drink for ladies when thirsty, weary, and despondent. That's some copywritin' right there. Happiness Factory, Smappiness Factory (image via). Previously in: Coca-Cola. related: 1938—the very first Pepsi can. 1950—the perfect Pepsi party people.