"After six mugs, we all go skinny-dipping in the fjord."

(click ad) "Our brew!" screams the line on this retro Norwegian ad for Brigg beer. Their expressions may say "badasses," but the sweaters say "softies." The Will Ferrell doppelgänger almost kills the vibe with that friggin' ascot/kerchief (image via). Previous retro beer ads: Schlitz 1936—with vitamin D. Schlitz 1950s—dinner's burnt, let's get drunk. Bud 1934—the blackest butler ever. PBR 1940s—even then, the choice of artsy hipsters. Schaefer 1960—the greatest tagline in beer history.