Toilet seat left up = 100 carat diamond.
(click ads, via) As does, leaving the cap off of the toothpaste. Hey guys, don't you love being reduced to stereotypical slobs, especially in a fucking diamond campaign? As a man who commits neither of these egregious household offenses, I can't relate, but I can still fume at the sexist strategy employed by the Rio office of ad agency Euro RSCG for their client Jota Art Jewelry. And no, I do not "forgive" you fucks just because of the beautiful art direction.
Time for a shameless diamond ad-off. Vote in the comments.
• These.
• Diamonds make men funny again.
• Australian jeweler exploits solar eclipse.
• Diamond brand promises monogamy to the power of 100.
posted by copyranter @ 1:05 PM
7 Comments:
I find the "Diamonds make men funny again" one to be the worst. Women=shallow whores. Ha ha ha. I don't find that so funny.
Shouldn't it be a picture of a man and a woman in bed looking scared/caught?
The monogamy one makes the most ridiculous claim, so my vote goes there. Plus, monogamy takes two people to work, so what's the incentive for the man after he's bribed his woman with diamond earrings? I don't see how they guarantee monogamy to the power of one, let alone one hundred.
Nice visual idea, too bad they didn't do something elegant with it, instead of this lame concept.
Actually, except for the solar eclipse one, the message of all the ads is women=shallow whores. The "buying her (re)approval of my stupid jokes" one just strikes me as the wrongest.
Lets get the the real meat of the issue. DeBeers is an international cartel and violates a myriad of US anti-trust laws (they were unable to do business directly in the United States until Bush-the-1st cut some kind of deal) and they were staunch supporters of Apartheid. Regardless of their marketing campaigns (however much bullshit involved) these guys are bad news.
Monogamy's the worst treatment. To be fair, the eclipse one's perfect, and gets my 'why hasn't it been done before?' vote: the 'diamond ring' portion of an eclipse is so named for good reason. Nicely spotted, whoever the copywriter was, and kudos for the art director for getting off stock/scot free...
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