Shell's new ads: Cute Kids and Kites and Balloon Flowers and Deep Blue Skies and Pristine Blue Water.
(click ads) Perfectly-timed "we're not dirty evil bp" (Yeah, they'll make things right. Right.) print campaign from another one of the six supermajors. They're "building a better energy future." By creating fuel oil for factories that not only cuts soot emissions (and increases flower emissions) but—judging by the color of that Brazilian sky—actually removes pollution from the air, so Raul can "breath a little easier." And (top ad), by delivering affordable liquefied natural gas to Japan, so that cute little Akahana won't freeze her tootsies off.
Aw. See? Big Oil has a Great Big Warm Caring Fuzzy Mushy Heart.
Here's the three new spots from the campaign. Agency: JWT London.