Photoshoot Examination: the Fake Ketel One Drinking Klatch.
(click images) Since abandoning the Worst Alcohol Advertising Campaign in the History of Alcohol and Advertising™, Ketel One has rolled out a new effort with the inarguably idiotic tagline: "Gentlemen, this is vodka" (as opposed to...aardvark semen). Above is the double-page spread portion of a recent four-page insert ad. Let's look at the gentlemen:
"Moment in time" visual, the hackneyed print ad choice of many an alcohol brand and fashion label. All dressed exactly the same, like well-to-do SS officers on tropical leave. Did they call/dress each other? Stubble prevalent. One token black man, of course. Judging by the three facial expressions, the talking gentleman must be saying something fascinating.
Five glasses, four men. Someone double-fisting? No, silly, that's the client insisting that a drink be poured right next to the bottle. The bottle has too much hooch left in it to have been used to pour all those drinks. So, the gentlemen are on their second bottle/shitfaced? No, that's the industry standard three-quarters full bottle product shot.
Conclusion: This scene makes me very uneasy. I'd rather drink rotgut with three Bowery bums.
Previously: The Posing of Male Fashion Models: Deep Think.