Friday, February 16, 2007

What's Italian for "tw*t?"

(full disclosure: I owned one EZ wool blazer about 10 years ago)
New campaign, probably done in-house, for men's fashion label Ermenegildo Zenga. Off-the-shelf fashion execution #14; choose a cliché or colloquial phrase; dress pretty models in your clothing; try to shoot what lamely looks like "a moment in time"; slap on line. Voila!
previously in stupid fashion ads:
1. ...because the little pony wasn't douchey enough.
2. Uniqlo antelope.
3. Jimmy Choo: shoes to die for.
4. Diesel woos fcuk hoi polloi.
5. DEAD is the new BLACK.
6. Gays don't shop Daffys.

10 Comments:

Anonymous ricpic said...

To be elegant you've got to be a wop?

12:37 PM  
Blogger Chris said...

They just realized that they all have the same STD's.

2:13 PM  
Anonymous Anonymous said...

C'mon, son... Step up! These creampuffs are total horseshit.

This drivel is as insightful as criticizing sports analysts who use terms like, "He gives 110%...", "his motor is always running...", and "he's a captain on the field."

We expect, no.... we DEMAND better out of you!

3:20 PM  
Blogger copyranter said...

c'mon, it's Friday.

3:26 PM  
Anonymous Anonymous said...

Fair enough.

But the two-a-days are taking their toll.

6:48 PM  
Anonymous Anonymous said...

Copywriter - Irving, TX
True.com - True.com is seeking an outstanding copywriter. This position conceives and writes advertising and email copy for True.com, the No. 1 online dating and relationship site. This person also writes, edits and produces content for True.com's online magazine, and writes and edits content for various True projects.

4:33 PM  
Blogger copyranter said...

This "position" conceives and writes...—nice noun/verb matching jerk.

8:02 PM  
Anonymous Anonymous said...

Why are they so excited about wearing their grandfather's clothes? I believe EZ is stealing design ideas from sansabelt trousers.

12:41 AM  
Blogger China Blue said...

Oh dear. I just looked up 'Il Twatto' in my Italian-English dictionary and that picture was in there. Cheese-tastic.

7:03 AM  
Anonymous Anonymous said...

Yeah, hi from the Eternal City. I live among these twats. I think this particular brand is the "figlio di papà" - the sort of entitled twat whose mamma continues to slave over his Ermenogildo Zegna laundry well into his 40s.

6:09 AM  

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