Maybe the stupidest promo item I've ever seen.
(click images, via) A Bucharest gym thought it would be a great idea to pay local hair salons to use these branded aprons so men could experience "20 minutes of muscles" as their ad agency DraftFCB called it in their press note. Yeah. I'm sure these went over wonderfully with insecure Romanian schlubs just trying to get a relaxing hair cut. The agency claims, and I quote, "after three months, more than half of those who wore the aprons took up workout classes at Pescariu. (italics mine)." Bullshit.
Previous dumb promo items: The True Blood umbrellas • The Hyundai World Cup car • The Don Draper doll • The Economist's mechanical bull • And an ad agency's creative blood. Conversely, here's a roundup of smart promo items.
posted by copyranter @ 1:00 PM
5 Comments:
I think they said the truth, Mark, since probably two persons wore the apron (one was the gym' owner).
Well if you want to get THAT cynical (which is probably the truth. It was probably done just as an attempt to win ad awards.)
Done before: http://adsoftheworld.com/media/ambient/golds_gym_barber_apron
Thanks, Ivan.
The agency claims, and I quote, "after three months, more than half of those who wore the aprons took up workout classes at Pescariu. (italics mine)." Bullshit.
No claims as yet re: the rise in sales of steroids, tanning and oil products, waxing and laser hair removal.
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