Friday, October 22, 2010

New decadent Las Vegas hellhole resort kills little bunnies.

The 2,995-room "Cosmopolitan" opens in December on The Strip. I'm not sure I follow the concept of this split personality spot. First, there's geezer ass-patting, subservient man chairs, pants-less bellhops, Cougar hunting, sex photos, and then...lots of cutesy animals, for some reason. I know: It's conceptual. The tagline's...unsatisfyingly generic. Ad agency: Fallon. Good luck keeping that place open what with Sin City's economy. Previous Las Vegas ads: Vegas courts the "Douchebag" demographic • Vegas lamely mocks NYC .


Blogger Brian Belefant, DGA said...

Reminds me of the old days, when agencies were able to convince clients that million-dollar budgets and South African directors could compensate for weak ideas.

Could this be a harbinger of better days for our sad little industry?

9:40 PM  
Anonymous mrjohn said...

what Brian said


11:21 PM  

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