Smart Car ad too damn smart for its own good.

(click ad, via) Yes, it's that time, one of copyranter's favorite happy goody times: Art Directors Gone Wild! Interior space to the power of ∞? Whoa ad boys, rein in that hyperbole! And rein in your digital wands—that effect actually leaves me with the feeling that Smart's interior is tiny. Which of course it is. Ad agency: Contrapunto BBDO, Madrid. Previous Smart Car ads:
• super cute!
• totally confusing.
• award-winning street installation.