Copywriting Hall of Fame or Shame?
posted by copyranter @ 9:45 AM
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Thursday, July 28, 2011
15 Comments:
Fame.
Now lets talk about art direction...
I hear there are also ads for Doritos in your part of the country with the line "slap your tongue in its mouth."
it's simple, it's surprising it hasn't been used already (that i know of) and it's also very effective. a stupid simple ad everyone secretly wishes they had done...
yes. copy? great. art direction? epic fail.
copy is so good it makes up for it, but missed opportunity on the art direction.
sometimes when i get a really good sandwich from our favorite sandwich spot, i say "it's like the sandwich is giving my mouth a blow job."
the that gives your mouth (tongue?, lips?) an orgasm!
I-)
Nay.
2nd try:
the (food name) that makes your mouth (tongue?, lips?) feel like it is having an orgasm!
I-)
In 'Play It Again, Sam' Woody Allen gets roughed up by some bikers but reassures his friends:
"I'm fine. I snapped my chin down onto some guy's fist and hit another one in the knee with my nose."
Possible inspiration...?
Hall of Shame. I hate the copy *and* the art direction!
Put it this way, it wouldn't make me buy it - so it fails.
Howe bout: "KICK YOUR MOUTH IN THE BALLS."
I'm thinking the target is men 21-34 so this copy works well, with that in mind... Maybe it's a bit too 'man speak' but its different and interesting enough for me to read over again.
It's really not manspeak at all, I like it (as a woman) it's hall of fame material
it made me think. Go 'oh yeah' and yuk look at the food. But isn't it meant to sell? fail.
I be the proud peacock writer. Glad you all loved or hated so evenly.
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