Copywriters! what do you think of these wordplay ads?
(click ads, via)
They're for some kind of Turkish TiVo product. They won a Gold at the recent European Epica awards. They're similar to the Epica Grand Prix-winning Swiss Life campaign. So what do think, nerdy vultures? Creative? Too cutesy? Better than the Swiss Life ads? Worse? I REALLY DON'T CARE. But here's a forum for you who are better writers than me. (That's most of you.) Ad agency: TBWA Istanbul.
posted by copyranter @ 9:15 AM
17 Comments:
I'm always a fan of wordplay, when executed properly. These are fun and they address a common problem. Like the previous copyranter post with wordplay and typography, I think the look of these ads is lacking.
That being said, King ding dong Kong had me rolling.
What happend to the 'Long DIng Dong Silver', poster?
They didn't enter that one (that's what he said).
I think they are better than anything you've created recently.
Recently? Yes, that's absolutely true.
I think they are wrong ads. (and not so funny)
What I see is someone interrupting my movie, either if I have TiViBUDu or not.
I don't mind 'em. Well constructed, simple and the proper payoff line for each. Am I jizzing over these? No.
everything aside, these ads are designed for English language. They can not be translated in Turkish and they do not work in Turkish.
So, if we were living in an alternative universe where advertising actually means reaching a target audience to sell them a certain product or service, creating ads like these just to win awards, would have been considered as a dishonest act.
Thank god, we don't live in that universe. Lucky us!
Oh, except King ding dong Kong. That's the only ad that works in Turkish. Ding dong is universal I guess.
Both campaigns have the same idea... Win goes to Swiss Life for doing it in such a lame category.
(Disclaimer: I'm not a copywriter, or an ad industry person of any sort. Just a consumer who likes to criticize things).
When I first looked at them, I didn't bother looking at the smaller print below. I was left with the sense that I'd read some funny wordplay but no idea why. Because I saw them here, I then went back and read that smaller print. But I think the risk with ads like these is that people won't bother reading the explanation and hence will miss the point altogether.
...or am I just the laziest person on earth?
What has made you become such a nice person, copyranter?
Fuck off, shitflap.
(Is that better?)
Like consumer Cath said “I didn't bother looking at the smaller print below.” She wasn’t hooked by the ad and it failed to deliver the message. The world play alone wasn’t enough to draw in the reader.
Not a fan of these ads! The wordplay is fine, but the ads are incredibly(!) boring. Add a cinematic still in the background and make the font the actual movie title font. This will give the reader an actual sense of what is being interrupted and why they should buy the product.
These ads look like it was done on the cheap by a high school student 5 minutes before the deadline.
No, Cath, you're not lazy, or we both are. I did the same thing as you. At first, I thought they were about people talking or phones ringing in the movie theater, and I couldn't understand how a print ad would apply to that, but I wasn't interested enough to read the rest.
What happend to the 'Long DIng Dong Silver', poster?
I think ITs Better
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