Cheap, disgusting, pointless trick, or creative, heartbreakingly powerful marketing? (As a man who hates most people and loves all animals, you know where I stand.) Objectively, it falls somewhere between the two.
Backstory: Last October, container ship MV Rena ran aground in the Bay of Plenty off New Zealand, leaking hundreds of tons of heavy oil. Greenpeace says 20,000 birds died as a result— the worst ever NZ maritime environmental disaster.
Greenpeace used some of the birds to create prints, some of which were sent to celebrities. The campaign is a protest against the Kiwi government’s decision to open its waters to deep-sea oil drilling.
The Radiohead almost ruins the video for me. Silence would have been much better. Video below. For many more Greenpeace stunts—from interesting to idiotic—click here.