Thursday, November 03, 2005

"There's a hair in my egg." (Vienna pic #3)

One poster from a series promoting an Exhibit at the Vienna Technological Museum titled:
Everyday Life:
Directions For Use.
The best kind of Ad: Visual is the hero. Copy is an afterthought.

(1st thing I've liked in a while, I know.)


Anonymous Anonymous said...

Sometimes, though, the copy is the visual, right?

10:59 AM  
Blogger LisaBinDaCity said...

I may have to try that sometime...

12:53 PM  
Anonymous Anonymous said...

"Visual is the hero." Well said.

That's a major frustration working in public relations. It's all about the message, here. Visual is usually an afterthought, and usually sucks. So, you're left with a well-crafted key message that nobody reads because it's ugly.

3:10 PM  

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