Thursday, May 11, 2006

Yep. She's Lost.

This is Evangeline Lilly from ABC's Lost. I don't watch network TV, so I didn't know who the fuck she was. What I do know is that this is about the most fucked up celebrity endorsment ad I've ever seen (click image). Karastan carpet? Says Evangeline in the copy: "My friends say their favorite thing about me is that every day, I'm a different person." Soon as I finished reading that, I was on the phone to my local Karastan retailer. Why are those chess pieces too damn big for the carpet squares? Why is the wall carpeted? Why isn't she dressed in a checkered dress? What is she looking at? Did she get to keep the big chess pieces? Why Evangeline Lilly?


Blogger The Man Himself said...

Everyday she's a different person. I hope tomorrow she changes the color scheme to red and black so we can finally get a game of giant checkers going!

11:52 AM  
Anonymous Anonymous said...

"Everyday she's a different person." Maybe she's talking about the agents she should be firing for getting her crappy endorsements.

12:02 PM  
Anonymous Anonymous said...

"With an ecclectic sense of style, Evangeline makes a statement. Her own."

Why are those chess pieces too damn big for the carpet squares?
Because she's outgrown the game.

12:03 PM  
Anonymous Anonymous said...

Don't celebrities (I'm using the term loosely here) usually go to foreign countries if they're going to "pawn" (sorry) their fame for a crappy endorsement deal? Maybe Evangeline thought Karastan was an obscure country in the Middle East. Boy, she must've been pissed when she saw the ad running in a U.S. glossy.

12:31 PM  
Anonymous Anonymous said...

Don't forget the most insipid copy of all: Make a statement. Your own.

Brilliant. Simply brilliant. Junior writers at in-house department store agencies the world over are taking notice.

2:11 PM  
Blogger TheTart said...

Was this the one that went to jail? If yes, maybe that's why the walls are covered in carpet. Who knows?

The Tart
; )

2:59 PM  
Blogger concha said...

because like her character, the people who did this ad are also lost.

3:21 PM  
Blogger EVIL DISCUSSOR said...

Here's my statement:

If I had to tie my shoes in such an elaborate fashion every time I put them on, I'd just go barefoot.

There, I said it.

4:37 PM  
Anonymous Anonymous said...

"Make a statement. Your own."

Best kind to make, I think. It helps prevent copyright infringement lawsuits.

As to the statement "My friends say their favorite thing about me is that every day, I'm a different person," I can only say that the resemblence is striking.

6:51 PM  
Anonymous Anonymous said...

I also noticed that suddenly she has tits. Maybe she Does change everyday.

1:49 PM  
Anonymous Anonymous said...

It so sad how now, all you need is a celeb in an ad- no creative, effective copy. Can we just make sense here people!

2:19 PM  
Anonymous Anonymous said...

Yes if there's one thing an all-american tv starlet needs to do right now it's promote rug jockeys.

Karastan! It sounds like a war torn republic that Anderson Cooper will be parachuting into any second.

Is she masquerading as Diana Prince? Pick up the news girl!

My q: where can one GET those chess pieces?

5:20 PM  
Blogger Unknown said...

I think she is about to change into a man with a giant penis.

6:44 PM  

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