Bowlmor Lanes has apparently become an indoor cricket field. Either that, or this is the most blatantly untruthful bowling alley ad in the history of bowling alley ads. It's like a wink without an eye.
Update: OHHH! IT'S HIPSTER IRONY! HAHAHAHHAHA!!! LET'S GO BOWLING WEARING BOWLING SHIRTS WITH OUR NAMES ON THEM!
The Bowlmor Girls. Now With Zero Bowling.