A Texas-Size Crap On The White Space.
(you have to click this image)In this stupid business, us "creatives" have many catch phrases, a favorite being—Respect The White Space. Brumbaugh's Leather Gallery has a slightly different take on the phrase: Cram Every Product We Sell Plus A Cattle Wrangling Vignette Plus Five Or So Different Typefaces Oh And Don't Forget Our Horsey-Ass Logo Into The White Space. Rawhide, Motherfuckers!
(scanned from Texas Monthly)
posted by copyranter @ 1:50 PM
21 Comments:
Excellent use of white space. I think they even left a 1/4" of it on the bottom right.
They could easily fit two or three more pieces of furniture in that ad, which would, emphatically, sell more product. There's only one problem with this ad: it's missing a burst.
That cowboy needs a moustache.
Other than that, I like it.
Lot of steak, not enough sizzle.
Url? phone number? Fuck it. It’s the Old West.
Let ’em stumble across the store.
Yeah, a burst!... and some big prices using outlined multi color text.
whatever they did, it fucking works. i want every goddamned thing in that picture -- including two spur-wearing gal pals avec hunting dog to ride with me into the leathery sunset. screw the ddb-cum-chiat aesthetic. more cow!
man, does that look like my post-McDonald's diarrea.
ninaberries—agreed.
I wonder if that was done by thier Award Winning Decorator?
You're reading Texas Monthly? A magazine from our little neck of the woods has actually caught the attention of the Big Apple's most merciless ad ranter?
Color me honored!
As to the white space, I suspect that the reason it doesn't receive the respect it deserves here in the Lone Star State is that we just have so darn much of it.
Not to mention, just how many cows died to make this ad anyway. That’s a lotta leather.
Holy crap, that's brilliant. I desperately want to rustle up some leather furniture. And I'm not even sure if I'm being ironic.
(BTW, Mark, hide that from the Deadspin crowd. They go a little crazy about leather.)
i'll take 20.
Not quite up to Nathan Arizona standards, but it's a start.
I can't help but think they were aiming for a old style, Sears and Roebuck catalog feel that usually proves to be popular in the "Texas" demographic.
Seems a bit nostalgic, I like it.
PW
I live in a Canadian version of Texas...
this ad would do well... reaching the rig pig made good crowd
Needs more cow bell.
Thats some impressively shocking cramming. The copywriter should also be hung drawn and quartered for the sentence below the title.
Don't show this to the people I work for. They will get ideas.
I'm sure I could still squeeze "Volvo for sale" in the bottom corner
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