Friday, June 16, 2006

A Texas-Size Crap On The White Space.

(you have to click this image)
In this stupid business, us "creatives" have many catch phrases, a favorite being—Respect The White Space. Brumbaugh's Leather Gallery has a slightly different take on the phrase: Cram Every Product We Sell Plus A Cattle Wrangling Vignette Plus Five Or So Different Typefaces Oh And Don't Forget Our Horsey-Ass Logo Into The White Space. Rawhide, Motherfuckers!
(scanned from Texas Monthly)


Anonymous Anonymous said...

They could easily fit two or three more pieces of furniture in that ad, which would, emphatically, sell more product. There's only one problem with this ad: it's missing a burst.

3:32 PM  
Blogger David said...

That cowboy needs a moustache.

Other than that, I like it.

4:06 PM  
Blogger Becky said...

Lot of steak, not enough sizzle.

4:30 PM  
Blogger ninaberries said...

whatever they did, it fucking works. i want every goddamned thing in that picture -- including two spur-wearing gal pals avec hunting dog to ride with me into the leathery sunset. screw the ddb-cum-chiat aesthetic. more cow!

7:56 PM  
Blogger Matt Brand said...

man, does that look like my post-McDonald's diarrea.

7:57 PM  
Blogger copyranter said...


9:23 PM  
Blogger Senseless said...

I wonder if that was done by thier Award Winning Decorator?

11:22 AM  
Anonymous Anonymous said...

You're reading Texas Monthly? A magazine from our little neck of the woods has actually caught the attention of the Big Apple's most merciless ad ranter?

Color me honored!

As to the white space, I suspect that the reason it doesn't receive the respect it deserves here in the Lone Star State is that we just have so darn much of it.

4:10 PM  
Blogger Captain Caveman said...

Holy crap, that's brilliant. I desperately want to rustle up some leather furniture. And I'm not even sure if I'm being ironic.

(BTW, Mark, hide that from the Deadspin crowd. They go a little crazy about leather.)

7:02 PM  
Blogger pinknest said...

i'll take 20.

10:59 PM  
Anonymous Anonymous said...

I can't help but think they were aiming for a old style, Sears and Roebuck catalog feel that usually proves to be popular in the "Texas" demographic.

Seems a bit nostalgic, I like it.


10:56 AM  
Anonymous Anonymous said...

Needs more cow bell.

9:13 AM  
Blogger Rob Mortimer (aka Famous Rob) said...

Thats some impressively shocking cramming. The copywriter should also be hung drawn and quartered for the sentence below the title.

2:04 PM  
Anonymous Anonymous said...

Don't show this to the people I work for. They will get ideas.

6:51 PM  
Anonymous angus walker said...

I'm sure I could still squeeze "Volvo for sale" in the bottom corner

12:17 PM  

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