Monday, November 12, 2007

In France, Tampax acknowledges that, once a month, blood does in fact come out of a woman's vagina.

(click ad to vainly look for menstrual blood)
In the United States, Tampax inexplicably equates the experience of sticking one of their absorbent tubes up one's cooter to riding a wild horse. (Kotex, at least, seems to recognize that women can be eyeless medusas during their periods.)
However in the above French ad, via Leo Burnett—France, the P&G company actually presents a tampon benefit—NO BLOOD LEAKAGE. It's certainly not a great ad, but at least it dramatizes a real reason to buy. Good luck trying to find any reference to bloody pussies in American tampon advertising. The closest we come is by using the word "flow" in the copy. It's like looking for sex cues in U.S. Viagra ads (shit even in China they get right to the spermy point.).
(image via)
previously in marketing to women:
1. SJP. Girlie. Edgy.
2. Pink NHL jerseys.
3. You've cum a long way, baby.
5. Butch Cassidy sez: bang your husband, eat your greens.


Blogger Kers said...

That ad kind of looks like it could be a cheesy Boris Vallejo painting for some piss-poor 80's heavy metal hair band

8:53 AM  
Blogger copyranter said...

But not Great White (RIP), Kevin.

10:18 AM  
Blogger Chris said...

Damn, for a second I thought that was back.

10:35 AM  
Anonymous Anonymous said...

I don´t like tampax

11:46 AM  
Blogger ricpic said...

Sharks = Men? Sexism.

12:09 PM  
Anonymous Anonymous said...

You could put that Tampax® in a damn Ziploc made of chainmail and if there's a Great White nearby, she's goin down. Unless she does that freaky shark whisperer trick thing.

2:23 PM  
Anonymous Anonymous said...

Wow...P&G really approves this for a wide-run? A double page spread for Tampax?

I'd love to see some follow up on that.

3:41 PM  
Blogger ecs said...

Girlfriend seems pretty confident in wearing a bikini while she's on the rag. French bitches. She's probably trying to steal someone's boyfriend.

10:35 PM  
Anonymous Anonymous said...

I fucking hate scam ads and the hacks who make them.

10:42 PM  
Anonymous Anonymous said...

@ricpic: No. They're using sharks to show how powerful those tampons are in preventing even a drop of blood from getting out, thus, saving the damsel from being eaten alive.

Shit, how could you not spot that?

5:45 AM  
Blogger ricpic said...

Shit, I spotted that she wasn't spotting, you dumb dickhead of an anonymous person, you.

I just wanted to make another point. 'Kay?

10:49 AM  
Anonymous Anonymous said...

Wait. I like this ad.. I think it's sort of cool. Please don't go psycho on me, but what exactly is sexist about it?

5:56 PM  
Blogger copyranter said...

I didn't say it was sexist. While I don't think it's a great ad, it is refreshingly more direct than American tampon ads.

6:01 PM  
Anonymous Anonymous said...

If Tampax are so absorbent there shouldn't any sharks near her. Right?

7:08 PM  
Anonymous Anonymous said...

Right! I'm not going swimming near her.

12:52 PM  

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