Wednesday, January 09, 2008

How copyranter makes the sausage.

Ever wonder how a veteran, award-winning (CLIOs, One Show, ANDYs, etc.) big shot New York City copywriter consistently comes up with stellar idea after stellar idea, product after product? Well, here it is: your exclusive, unauthorized tour of the ad sausage factory (link). WARNING: it isn't pretty. (note: this is for my newer readers who haven't yet read this Lies Well Disguised column from last May.


Blogger Evan said...

loved the article; great stuff. as a copywriter myself, there's really only one small addition i can think of. terrible, horrible puns. they're impossible to escape, and surely the lowest common denominator of that c word we douchebags bandy about.

in fact, i saw one in the subway today that nearly made me vomit: epsonality.

6:21 PM  
Blogger Kewgr said...

I can assure you that is far too clean for a real food processing facility, unless an audit looms. Yay American processed foods, pure tasteles indestructability.
Also, love you ranter.

7:29 PM  
Anonymous Anonymous said...

Six figures? Maybe to keep my Learjet gassed up for weekend excursions to Martha's Vineyard and Somalia.

8:55 PM  

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