Wednesday, January 09, 2008

New York City is chock-full of free moving billboards.

(click image for closer look)
In NYC, delivery trucks—and everything else outdoors—quickly develop a disgusting, uniform layer of soot/scum/scuz on them. It's evidence of the atmospheric cocktail we breathe every day! And it happens to make a perfect guerrilla medium for free temporary messages. Mostly you see stupid obscenities on the truck panels/doors. But entrepreneurs with URLs and old gloves/chalk are starting to take advantage of what would otherwise be an expensive media buy. Like the guys at—mookish dudes who unfortunately take their stickball a mite too seriously. Too seriously for mighty mayor Mike Bloomberg, that's for sure. (thanks to Aurora Diaz for the iPhone snap, near Union Square)


Anonymous Anonymous said...

"a might too seriously" =? "a mite too seriously"

10:41 AM  
Blogger copyranter said...

thanks anon proofreader.

10:48 AM  
Blogger Kim, PbD said...

I lived in NYC for 13 years, and EVERYTHING in our apt had this weird greasy film on it. I moved half a year ago, to CT, and I still occasionally come across something I have to clean that gunk off of.

Nice blog, BTW.

9:23 PM  

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