Thursday, June 12, 2008

...because Gay Men are not VIP Men.

(click ads for closer look)
Think Like A Man! Print ads for VIP, a Brazilian magazine for men. HETEROSEXUAL men. REAL men. MEN who like looking at half-naked pics of chicks. Which is a pastime that GAY men do NOT like. That's why VIP always features pics of half-naked chicks on the cover. So that GAY men who happen to think that they're VIPs will not mistakenly buy a copy of VIP. Insecure much, macho homophobic Brazilian dudes? (sidenote: the It's Raining Men one is pretty funny). previously in gays and advertising: Tom Ford's overly heterosexualized print ads; McDonald's targets gay sluts; Bud Light tells gays OK to be gay; Orbitz sez Grab Your Poles; Sarah Silverman's leaked Happy World AIDS Day song for The Gap; Jontex Condoms—it's raining (se)men; Converse—God Save Queens; Svedka vodka—I'm a gay man trapped in the body of a fembot; Svedka vodka—preferred by Homometrosexuals™; Svedka vodka—didn't know your husband was gay? (images via)


Blogger spencer said...

I liked "Brokeback Mountain" but have never sucked a dick or anything. And I don't give a shit *what* you've heard. I am not gay, dammit!!!!!

12:34 PM  
Blogger Lauren said...

I looked at the It's Raining Men one first and found the copy to be confusing without a question mark. When it's a question you have to decide which it is, but when it's a statement it suggests that it is dual purpose. Like, "Is that a shirt or a dress?" vs."It's a shirt or dress." The Brokeback Mountain one read better to me, probably because I wasn't laughing at the imagery.

1:05 PM  
Blogger Jayhawker said...

I thought the same as Lauren, thet they read like statements rather than questions. If I didn't know that VIP was a lad mag I would actually have read it as:

"Whether this photo makes you think of 'Brokeback Mountain' or 'Once Upon a Time in the West', VIP is for YOU!"

8:01 PM  

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